There are definitely rules, and above all, customs. Naming children after deceased relatives, not naming them after the living, alternating choice of name between husband and wife, etc.
– SAHSep 13 '18 at 20:58
related on MY: https://judaism.stackexchange.com/questions/45248/can-a-jew-name-a-child-after-a-deceased-non-jew-non-relative and https://judaism.stackexchange.com/questions/12906/is-it-permissible-to-name-ones-child-with-a-name-from-the-opposite-gender
– mblochSep 14 '18 at 03:51