"Yaamod p'loni ben p'loni... chazak"?

Question

The last ole (person called to the Torah) (besides the maftir) of Vaychi, P'kude, B'chukosay, and Mas'e is, in my experience, called using the formula "yaamod p'loni ben p'loni sh'vii chazak", with chazak added at the end.

In some instances, a bridegroom called to the Torah on the Shabas before his wedding, or a boy his first Shabas of bar mitzva-hood, is also called as "yaamod p'loni ben p'loni maftir [or r'vii or whatever] chazak", with chazak added at the end.

What is the provenance of these customs?
What is their reason/basis?

And anything that can be said about their incidence/currency (who has these customs?) would also be appreciated.

I've seen all of the above, and seen the life cycle ones corrected for when forgotten by the gabai. — WAF, Jan 15 '12 at 12:13
I bet the life-cycle ones are "borrowed" form the end-of-the-sefer ones to make them seem more important. — Double AA, Jan 15 '12 at 15:22

score 2 · Answer 1 · answered Feb 15 '12 at 07:56

At the end of the book, we say "chazak chazak v'nitchazek". This is presumably the reason that the maftir or 7th aliya is called up as "chazak". I suspect the reason for calling up life-cycle one's this way is, as @doubleAA says above, in order to make them seem more important.

"Yaamod p'loni ben p'loni... chazak"?

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