Passion and motivation lead people to go above & beyond in their work and not just meticulously follow instructions so they can arrive and leave at precisely their agreed working hours.
When the passion "carrots" are missing, I was wondering if it might be possible to somehow include the above & beyond factor in the instructions themselves, so that employees see a "stick" that constantly pushes them beyond just checklist-ticking.
I can think of numerous occasions on which I myself was never really passionate about something, but still went above and beyond just because I had that internal voice reminding me that the first to leave during layoffs are those who get their job done but never really add anything new and original. I don't think sharing that strategy might be a very kind thing to do.
I guess the main problem is that "above & beyond" cannot be quantified in an instruction, unless something like: "Lay out a plan within (your area of specialization) where you explore an entirely original strategy to help our department generate more profit than without that plan."
How can I write instructions so that employees don't just tick boxes, but always go above and beyond?