The Agents aren't targeting Neo, they're trying to capture Morpheus so that they can acquire the access codes to the Zion mainframe.1 The Agents therefore use Neo as bait to lead them to Morpheus. Thanks to the traitorous Cypher, they know that Neo is Morpheus' "next target" and that Morpheus will soon enter the Matrix to unplug Neo. By inserting a bug into Neo, they have a chance to capture Morpheus in the Matrix, where they can interrogate him and acquire the access codes (as they nearly succeed in doing later in the movie). They would also have all the time in the world to acquire the access codes because Cypher planned to kill the rest of the crew in the real world, thus preventing anyone from unplugging (and killing) Morpheus.
However, this doesn't explain why the Agents don't order some sentinels to guard Neo's pod in the real world. The Agents have captured Neo so they should know where his pod is in the real world, and Agents can issue commands to sentinels:
Agent Brown: The trace was completed.
Agent Jones: We have their position.
Agent Brown: The sentinels are standing by.
Agent Jones: Order the strike.
The Matrix (transcript)
The reason why the Agents didn't order the sentinels to guard Neo's pod is given in the explanation of the purpose of the sentinels:
Neo: Squiddy?
Trinity: A sentinel. A killing machine designed for one thing.
Dozer: Search and destroy.
The Matrix (transcript)
Sentinels are designed to kill, but the Agents need to capture Morpheus in order to acquire the Zion mainframe's access codes. Sentinels are therefore not suitable for the Agents' purpose -- the Agents themselves are much better equipped to capture Morpheus, as they in fact do later in the movie. The Agents must capture Morpheus in the Matrix.
1 As revealed in The Matrix Reloaded, the machines actually don't need the access codes to destroy Zion. Nonetheless, the access codes would make it easier for the machines to destroy Zion, and the Agents have apparently been ordered to try to acquire them since they go through a lot of trouble in The Matrix to do so.