Why does fatty tuna cost more than lean tuna? Is it because some people think it tastes better?
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Yes, the fatty part of the tuna is prized for its flavor, especially in Japan. They particularly like 'o-toro' tuna, so that drives the price up there and elsewhere.
Otoro represents a most enjoyable part of dining found in Japan, and a large number of bluefin tuna farmed all over the world land in typically the fish marketplaces linked to Japan, exactly where the o-toro will undoubtedly receive a more expensive price tag amongst sushi enthusiasts.
From Otoro.com
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