At a LEGO store I saw a box advertising the "LEGO Master Builder Academy". It came with a book and a code for online registration, and mentioned a subscription fee.
What is this "Academy"? What do I get with the set? How much does it cost?
At a LEGO store I saw a box advertising the "LEGO Master Builder Academy". It came with a book and a code for online registration, and mentioned a subscription fee.
What is this "Academy"? What do I get with the set? How much does it cost?
Basically, it's a program in which LEGO Master Builders share and impart their LEGO building knowledge to members. If you remember LEGO BrickMaster, MBA is sort of a successor to that.
There's a Guide section in the LEGO MBA site that answers your questions. Specifically, from What is LEGO MBA?:
What is this "Academy"?
LEGO Master Builder Academy is an in-home and online experience in which real LEGO Master Builders share the tips and techniques of basic through advanced building, creativity and design with kids (ages 8 or older) who want to become better builders.
What do I get with the set?
The first annual subscription includes LEGO MBA kits 2-6, with one kit delivered every 2 months, plus unlimited access to the members-only LEGOmba.com website! Each LEGO MBA kit includes an 84-page Designer Handbook teaching LEGO Master Builder techniques, plus articles, building instructions full of Master Builder tips, LEGO bricks to create 3 new models (one at a time), and exclusive minifigures or accessories.
How much does it cost?
The subscription, which includes kits 2-6, is $69.99 and available for purchase online or by phone.
This "about" page and the rest of the site should answer some other questions you might have.
It's what replaced the old "BrickMaster" program where Lego company would send a comic book and a new small Lego set every month.
There are pro's and con's to the new program but it's about the same except the first set is a much bigger "starter" set and the building books are more detailed (and I think the comic part is gone but I may have just missed it . . . I've just been getting them and putting them in the closet and not doing much with them).
PRO: Each set builds off the prior sets
CON: It's more expensive