I am from Asia and I am writing a reference letter for my student for PhD applications to US universities.
Given the culture differences, I am afraid that I may write too conservative and hurt my student's chances, and it seems there are many ways that the letters looks good but may be viewed as bad in committee, or letters that are good, but not great. My question is, what are the common pitfalls for this, and can I avoid them, so that I won't write a letter that is good but not great, even if I actually want to write a great letter for the student?
I tried to be specific about my student's contribution to show that they have good research ability.
Here are some points I found, are they really true, do I have to/should follow this advice?
I saw some online material suggesting that I should write it very strong to be viewed as positive, like "they are a rising star in XXX, and it will certainly be a tremendous loss for your program if you don't admit them." Is it really true that I should write in this way so that it is a good reference letter? I feel it is really impolite to say so.
It seems some terms must be used so that the letter is strong, such as 'I support them' vs 'I wholeheartedly support them' and 'I believe they have a strong research potential' vs 'I firmly believe they have a strong research potential'. Is it really true?
I also saw some comments saying although some letters appear to be good, they actually aren't because the letter's writer clearly doesn't want to have any business with the student any more, even though the letter just states positive things about the student. I completely have no idea on how this happens.
Would the time to send the letter matter, e.g. before and after the program deadline? Will the letter be viewed weaker or even not counted if I send the letter after deadline?